my mom's a medicare person, right? she called me and said, how do i know? can you help me know what's the best plan? i said, i don't know, mom, let me get you a specialist. so we do have people the problem is we need to get the word out. we need to drab people in and, you know, i shop jon line once in a while. i put the thing in the cart, i don't come back to buy it until a day later. i know there's a lot of shopping carts in that cover california that have a plan in there. >> isn't there a reality to this, too? we saw there's a flow ramp up, in terms of signing up. people waited until the end and signed up. as you know, obama care -- take a look at this chart. in the first month of massachusetts enrollment, only 3% of the total signed up. but there's a fast ramp-up over the course of the enrollment period. we'll see the same thing here. this is how it works. >> there is a deadline, and the federal government is saying i'm going to find you and punish you. in my stays we've had thousands of people. because of the artable care act, it's not just individuals,